The Rainmaker Podcast

The Battle Between In-House vs. Agency Marketers with Casie Gillette

September 27, 2023 Veronica Romney Episode 53
The Rainmaker Podcast
The Battle Between In-House vs. Agency Marketers with Casie Gillette
Show Notes

Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who's walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.

Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is a powerful testament to our shared empathy for the trials marketers face and offers actionable advice for conquering burnout while propelling your personal growth within the industry. Tune in and level up your marketing game!

Learn more about Casie:

Casie Gillette is the Senior Vice President of Digital at KoMarketing/Walker Sands, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house, developing and implementing marketing strategies for both small businesses and Fortune 500 companies. Casie regularly writes and speaks about content marketing, search, and demandgen, and loves all things internet-related.

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