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The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.
That’s where the Rainmaker Podcast comes in.
'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.
These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.
We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.
Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.
Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?
Then join me each Wednesday for new episodes of the Rainmaker Podcast.
Let’s make it rain!
Episodes
143 episodes
Cultural Fluency and the Magic of In-Person Events with Aaliyah Taylor
What does it really mean to “get it right” when it comes to culture and brand experience?This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation abou...
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Designing Your AI Dream Team for Work and Life with Natalie MacNeil
What if AI wasn’t just a tool... but your next hire?In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent w...
How Behavioral Psychology and an Obsession with Data Can Market the Most Unsexy Industries with Kate Brown
What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around?In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how ...
Consultant vs. Fractional vs. Agency: What Your Business Really Needs with Joe Grover
What’s the real difference between a consultant, an agency, and a fractional CMO and how do you know which one your business actually needs?This week, Joe Grover joins me on the show for a deep dive into the evolving landscape of marketi...
Using AI to Run Your Business Without Losing Your Voice with Gemma Bonham-Carter
What if you could hand off your repeatable tasks to an AI team that sounds just like you?This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she...
Is Your Business Built to Survive Tariffs, AI & Market Whiplash? with Carlyn Bushman
What does it take to lead a resilient business in a world that won’t stop shifting?This week, strategist and consultant Carlyn Bushman joins me for a real, unfiltered conversation about what female founders are up against in 2025 and ho...
What Marketers Are Getting Wrong About the Attention Economy with Paulo Salomao
What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader beh...
Beyond Annual Reviews: Reinventing Modern Leadership with Megan Kuiper
“Leadership shouldn’t still be the number one workplace issue—but it is.”In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.
How to Make Email Marketing Work (Even in an AI World) with Allison Hardy
Think email marketing is old news? Think again.In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the m...
The Emotional Crash After You Hit Your Goals with Kasey D’Amato
You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off.In this episode, I sit down with holistic leadership coach Kasey D’Amato for a powerful conversation about what happens after success....
How Posting Daily on LinkedIn Changed My Life And Can For You Too with Brian Mikula
“You don’t need to be an expert to be valuable—you just need a perspective.”In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals h...
Why “Give-a-Shit” Isn’t in the New Employee Handbook with Anne Marie Benard
“You can't teach give-a-shit.”That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard.Anne Marie shares her journey across industries. From Target and energy sponsorships to media, he...
The First 60 Seconds That Make or Break Every Story with Matthew Dicks
Think you need a big, dramatic life moment to tell a powerful story?In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—an...
The Real Reason You're Not Closing More Stages with Michael Port
You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.Sound familiar?...
Building a New Legacy Beyond the NFL with Brandon Marshall
What does it take to go from the NFL to the boardroom—and bring your whole identity with you?In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall f...
How YETI Turned Outdoor Culture Into a Marketing Goldmine with Bill Neff
Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand l...
Why Gen Z Is Driving Pinterest’s Most Radical Marketing Shift Yet with Xanthe Wells
What if social media wasn’t really social—but instead, a space for self-discovery?This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, a...
How Levi's Uses History (& Beyonce!) to Shape its Marketing with Tracey Panek
How does a 175-year-old brand stay relevant in a constantly evolving market?Tracey Panek, Levi’s brand historian, joins me to share how Levi’s balances heritage with innovation to remain a cultural icon. From historical accuracy in mark...
How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team
How do you market a brand when the product itself is completely out of your control?This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty...
Building Iconic Brands and Cult-Like Followings with Chris Kneeland
What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time.<...
Why Every Sales Call Should Scare Some Clients Away with Michelle Morgan
What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matt...
Inside The Gathering: Mandy Balak on Leadership, Growth, and Community
What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most...
Why Meta Ads Should Support Your Strategy—Not Save It with Amanda Robinson
What’s the smartest way to use Meta ads without relying on them as your sole traffic source? This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ad...
Breaking the Rules of Personal Branding with Sun Yi
What does it really take to build an unforgettable personal brand?This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influen...
The Untold Stories of Olympic Marketing and Brand Partnerships with Cameron Wagner
What does it take to craft meaningful connections between brands, athletes, and fans?This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activation...