The Rainmaker Podcast

The Future of B2B Marketing with Alex Howe, Funnel's VP of Marketing

October 11, 2023 Veronica Romney Episode 55
The Rainmaker Podcast
The Future of B2B Marketing with Alex Howe, Funnel's VP of Marketing
Show Notes

Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.

Take a deep dive into Alex's remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role that marketing plays in shaping the customer's buying journey, and the profound impact of intentional branding and marketing strategies.

We engage in a thought-provoking discussion where we reflect on the most formidable challenge among marriage, parenthood, and entrepreneurship, leaving you with valuable insights and perspectives to ponder. Tune in to this enriching episode into the heart of marketing, entrepreneurship, and life's toughest choices.

Learn more about Alex:

Alex has spent his career building unique marketing, communications and go-to-market strategies for companies targeting specific, but diverse audiences, to fuel growth. After two decades of managing teams, deploying strategy and execution, launching and growing dozens of thriving companies, including his own, Alex know that ideas are a dime a dozen. The consistent keys to success are listening to your customers, long-term vision, execution, confidence to think outside the box, great people, curiosity, the ability to pivot to market realities and opportunities, and demonstration of strong judgment.

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