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The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.
That’s where the Rainmaker Podcast comes in.
'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.
These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.
We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.
Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.
Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?
Then join me each Wednesday for new episodes of the Rainmaker Podcast.
Let’s make it rain!
The Rainmaker Podcast
Breaking the Rules of Personal Branding with Sun Yi
What does it really take to build an unforgettable personal brand?
This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.
In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.
If you're looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.
About Sun
Founder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.
Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion.
He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, "The Art of Storytelling for Freelancers and Creators," as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together.
Connect with Sun
https://linkedin.com/in/sunyi-nightowls
https://www.youtube.com/c/sunYiCo
Connect with Veronica
Instagram: https://www.instagram.com/vromney/
If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
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