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The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.
That’s where the Rainmaker Podcast comes in.
'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.
These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.
We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.
Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.
Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?
Then join me each Wednesday for new episodes of the Rainmaker Podcast.
Let’s make it rain!
The Rainmaker Podcast
Why Every Sales Call Should Scare Some Clients Away with Michelle Morgan
What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones).
Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service providers end up playing the role of business therapists. We also dive into the importance of buy-in—both external (from clients) and internal (believing in yourself when stepping into entrepreneurship).
Whether you’re a seasoned agency owner, freelancer, or considering your next career pivot, Michelle’s candid insights will leave you with plenty to think about—and the confidence to stand firm in your own values.
About Michelle
Michelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted the Most Influential PPC Pro from PPC Hero in 2020
Connect with Michelle
https://www.linkedin.com/in/michellemsem/
Connect with Veronica
Instagram: https://www.instagram.com/vromney/
If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
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