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The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.
That’s where the Rainmaker Podcast comes in.
'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.
These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.
We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.
Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.
Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?
Then join me each Wednesday for new episodes of the Rainmaker Podcast.
Let’s make it rain!
The Rainmaker Podcast
Building Iconic Brands and Cult-Like Followings with Chris Kneeland
What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time.
Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand.
In this episode, we explore the psychology of branding, why great brands focus on belief systems over behaviors, and how companies can create lasting communities instead of just selling products. Chris also shares his insights on brand storytelling, marketing evolution, and why the best companies aren’t afraid to break the mold.
Whether you’re building a business from the ground up or looking to strengthen your existing brand, this conversation is packed with actionable insights that will change the way you think about marketing and branding.
About Chris
Chris Kneeland is the cofounder of Cult Collective, a marketing advisory firm, Cult Ideas and he also cofounded The Gathering, a Forbes top-rated business conference. Chris is a proven business leader with an impressive track record of increasing revenue and brand relevance. He specializes in delivering profitable growth through the smarter deployment of discretionary resources, improving specific elements of the customer journey that matter most, and increasing internal and external engagement via the masterful application of proven “cult brand” principles.
Chris possesses enviable audience engagement expertise and have driven sustainable growth for some of North America’s most beloved brands, including Harley Davidson, Best Buy, H-E-B, The Home Depot, Canadian Tire, GoDaddy, Keurig, and John Deere. He has helped launch over a dozen start-ups and currently serves as a Fractional CMO for companies earning between $25MM-$250MM annually.
Chris believes in building brands from the inside out (i.e., enhancing corporate culture and employee engagement), developing customer-centric org structures, and delivering category-leading KPI’s. He champions change management best practices and excels at developing effective frameworks, strategies, and action plans. He’s also a dynamic presenter and elevates what customers and employees believe is possible. Chris has a master’s degree from Northwestern University and a B.A. from Brigham Young University.
Connect with Chris
https://www.linkedin.com/in/chris-kneeland-838b2921/
Connect with Veronica
Instagram: https://www.instagram.com/vromney/
LinkedIn: https://www.linkedin.com/in/vromney/
If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
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