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The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.
That’s where the Rainmaker Podcast comes in.
'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.
These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.
We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.
Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.
Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?
Then join me each Wednesday for new episodes of the Rainmaker Podcast.
Let’s make it rain!
The Rainmaker Podcast
What Marketers Are Getting Wrong About the Attention Economy with Paulo Salomao
What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?
In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.
From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.
Whether you're in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.
About Paulo
A unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.
An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.
Today, he’s the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.
Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.
Connect with Paulo
https://www.linkedin.com/in/salomaopaulo/
Connect with V
Instagram: https://www.instagram.com/vromney/
LinkedIn: https://www.linkedin.com/in/vromney/