The Rainmaker Podcast

The Future of Marketing Teams: How To Build Your AI Dream Team with Gemma Bonham-Carter

Veronica Romney Episode 132

What if you could hand off your repeatable tasks to an AI team that sounds just like you?

This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.

In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to build for freedom, how AI can amplify your team’s strengths instead of replacing them, and the mindset shifts required to fully embrace this new era of work.

Whether you’re just starting to experiment with AI or ready to systemize your entire business around it, Gemma offers practical insight and a clear-eyed perspective on what’s possible and what’s next.


About Gemma

Gemma Bonham-Carter is the go-to strategist for entrepreneurs who want a profitable online course business without being glued to their laptops 24/7. She’s all about building a business that fits your life, not the other way around.

Since launching her education company in 2017, Gemma has built a sustainable 7-figure business, helping over 15,000 students turn their expertise into scalable digital products. She’s the creator of AI Unlocked, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.

Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts. When she’s not teaching entrepreneurs how to work less while earning more, you’ll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.

Connect with Gemma

Website: www.gemmabonhamcarter.com

Instagram: www.instagram.com/gemma.bonhamcarter

Threads: https://www.threads.net/@gemma.bonhamcarter

LinkedIn: https://ca.linkedin.com/in/gemma-bonham-carter-78615943

Podcast, The Course Creator Show: https://gemmabonhamcarter.com/podcast/


Connect with Veronica

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

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